In this Subhash Ghai film Yuvvraaj, the clear view of not-so-subtly put on Nike socks on Anil Kapoor’s feet gives an idea of the brand pressure or commitment between the crew and the brand.
Hrithik Roshan and Daddy Roshan changed the game when Koi Mil Gaya hit theaters. From Avon cycles to the liberal branding of Bournvita , both were done overtly yet seamlessly.
3. The Royal Enfield:
The trendiest desi motorbike of all that is available in the market – the Royal Enfield surely knows to steal the game! Farhan Akhtar and Katrina Kaif just elevated its coolness in Bhaag Milkha Bhaag and Zindagi Na Milegi Dobaara!
4. Yes Bank, Sunsilk and Verve magazine:
A modern day main character in a film has to work somewhere, right? Bring in Yes Bank, Sunsilk and Verve magazine (Bewakoofian, 2 States and Dostana, respectively) problem solved!
5. Nokia Lumia, Lay’s and Tag Heuer:
King Khan is one person who can get away with anything. He literally incorporated a mini advertisement on Nokia Lumia in Chennai Express and we didn’t bat an eyelash. He coolly held a packet of Lay’s magic masala in Main Hoon Na and all we said was “No One Can Eat Just One”. And well, he pulled off that Tag Heuer watch on Don 2’s poster!
6. ICICI, TATA Tea and Archies:
If Baghban made you cry because of its shoddy showcase of product like ICICI, TATA Tea and Archies instead of the Amitabh-Hema tragic drama, then join the club! Come on , you can execute commitments coolly too.
7. Maybelline and L’Oreal:
Om Shanti Om’s Deepika swore by Maybelline beauty products just like Aisha’s Sonam , who couldn’t get enough of L’Oreal! Well done girls.
8. Suzuki and BMW:
When we say bike, Bollywood says Dhoom. From the comparatively modest nitrous oxide powered Suzuki, Dhoom went onto give its villains a touch of luxury by introduction the BMW! Whattey leap!
And Krrish 3 was the jewel in their crown. They built an entire city for this very purpose! Hoardings everywhere! You cant skip them even if you try your best.
10. Zandu balm and Fevicol
Blatantly displaying the name your company/product in films is one thing. But, if you want the country to sing praises of your brand, Munni Badnaam ka Zandu balm and Fevicol Se is the way to go!